For the third consecutive year, industry members from across the country gathered to honor and celebrate the life of the late Tom Butler, AAF, PFCI, and his legacy in the floral industry. Th... Read more
A joyful one-minute video that captures the positive feelings a gift of flowers generates took home first place honors in the American Floral Endowment’s #FlowerLoveVideoContest. The winning... Read more
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes a grand prize of $4,000. Funded by the Fl... Read more
Jim Daly of Floralife/Smithers-Oasis in Walterboro, South Carolina, has been named chairman-elect and Laura Shinall of Syndicate Sales Inc. in Kokomo, Indiana, was appointed treasurer/secret... Read more
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design events. The Arizona Retail Florist Educati... Read more
The American Floral Endowment (AFE) has announced the recipient of the 2017Paul Ecke, Jr. Scholarship. Kaylee South, a Ph.D. student at The Ohio State University – OARDC, was awarded a $10,0... Read more
A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling workplace trend. On March 14, Georgianne V... Read more
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE’s floriculture programs. “I am thrilled to continue s... Read more
The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consu... Read more
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations from supporters. #GivingTuesday is an onl... Read more
