AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions and raising money for floriculture. The di... Read more
The Floral Marketing Research Fund (FMRF) has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board, effective Sept. 1, 2016. B... Read more
Two students whose research projects have been supported by the American Floral Endowment (AFE) were recognized during the 2016 American Society for Horticultural Science (ASHS) Annual Confe... Read more
Five floral design programs have received a total of $28,700 through the American Floral Endowment’s James and Helen Phillip Program. Created to honor James and Helen Phillip by provid... Read more
Erin Hsu wants to study how the aesthetics of flowers affect our surroundings. Terah Kalk is exploring what people need and prefer when it comes to flowers and plants. Caitlin Redpath wants... Read more
Kennicott Brothers Company and Nordlie Inc. have established the Jim Nordlie Memorial Tribute through the American Floral Endowment (AFE). James “Jim” Nordlie passed away on July... Read more
The American Floral Endowment (AFE) recently announced the establishment of the Yoshimi and Grace Shibata Family Fund, honoring the late flower grower and wholesale florist Yoshimi “Shimi” S... Read more