For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced ways) to help clients incorporate more pla... Read more
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing, and a member of the Society of American Fl... Read more
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via Instagram stories. The shop’s must-see IG content... Read more
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been a trusted source for plant and gardening... Read more
Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a meaningful role, particularly when it came to fashi... Read more
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar locations to help them better manage a compressed,... Read more
There’s not an HR expert out there who could have predicted what the world of work would feel and look like in 2020. So when Society of American Florists editors asked HR expert Glenna Hecht... Read more
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year delivered, many retail florists say they are g... Read more
Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista clients? A new book that marries the two loves... Read more
Encouraged by the response to flower and plant virtual classes — but looking to create a more streamlined approach to online classes — the owner of She Loves Me in Washington, D.C. recently... Read more
