Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and writers tapped government resources and flor... Read more
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready to kick off a yearlong salute to the shop... Read more
The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to instill confidence among staff and customers. He... Read more
Contact-free delivery has always been the domain of florists, the experts in “door dash” before it was an app. This pandemic provides an opportunity to both build on that experience and twea... Read more
From left to right: Jennifer Barnard, Jackie Levine, Carly Anechiarico Read more