Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As people hunkered down and looked for ways to... Read more
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially during this last stretch, language tweaks can... Read more
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new Society of American Florists survey of retailer... Read more
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay — people are obsessed,” Nicole Palazzo, execut... Read more
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your plans match up with what could be a high-v... Read more
It’s been a busy week for Vermont Senator Bernie Sanders. He’s popped up outside in Memphis and in a flower shop’s waiting area in San Diego. At least — a version of the longtime lawmaker ma... Read more
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the million-dollar question with which so many flori... Read more
The pandemic has wreaked havoc on work/life balance and many floral industry leaders are struggling to meet the needs of their customers, employees and families without spreading themselves... Read more
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime floral industry financial pro. Now, the good... Read more
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on track for a successful, profitable holida... Read more
