As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons learned from a strong Thanksgiving. According... Read more
As the floral industry preps for a Sunday Valentine’s Day on a three-day weekend in 2021, a panel of experienced professionals from all segments weighed in on some of the best practices that... Read more
Mother-daughter duo Theresa Cuevas and Courtney Jane Cuevas were two of the floral designers who helped bring First Lady Melania Trump’s vision for an “America the Beautiful”-themed Christma... Read more
Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically challenging combination for the floral industry.... Read more
Ever since the NBC sitcom “Parks & Rec” introduced the concept of “Galentine’s Day” 10 years ago, Americans have increasingly been finding ways to celebrate family members and friends on... Read more
Once the last Thanksgiving centerpiece has been delivered and you (finally) have a chance to rest your feet, why not settle in with some recent stories from the Society of American Florists... Read more
Barbara Corcoran made her (national) name in the high-flying world of reality competition television. But when the pandemic hit, the breakout star of “Shark Tank” got busy calling the heads... Read more
California is “pulling the emergency brake” on reopening plans, Iowa’s governor has issued a mask mandate and states and cities around the country are instituting curfews and reinstating res... Read more
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden administration tackle issues such as infrastructure,... Read more
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same renovation and refresh projects they started b... Read more
