For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With Thanksgiving and Christmas shaping up to be two mo... Read more
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and other once in-demand shades in favor of war... Read more
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings for businesses along the floral industry s... Read more
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a Valentine’s Day on the Sunday of a long weeke... Read more
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who are gearing up for a busy Christmas season... Read more
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to rise during the Christmas season. Ten per... Read more
According to SAF’s recent Economic Outlook Survey, nearly 70 percent of retail florists have seen online sales increase during the pandemic — and for more than half of those respondents, the... Read more
How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in those tools and buying behavior mean for... Read more
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their businesses Oct. 21 through the Society of Ameri... Read more
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country, this year’s very COVID Christmas means re... Read more
