After years of top-notch service and the very best product, how fast can you lose a customer? If you’re one of New York’s most storied (and expensive) restaurants, about the time it takes a... Read more
A woman known for her tenacity, intelligence, fearlessness and deep, deep love of the floral industry will soon take on a new role — retiree. Lin Schmale, the Society of American Florists’ s... Read more
Emergency rooms. Big box stores. Fast food chains. You might expect these places to be open 24 hours a day. But in New York City, people can find plenty of smaller businesses with the lights... Read more
The presidential election. Wild rides on Wall Street. Worry over international issues. Terrorism. Concern about energy prices and rising costs outside of any business owner’s control. (Hello... Read more
Tempted to write off Valentine’s Day 2016 already? Thinking the holiday will only disappoint, situated as it is on a Sunday and long holiday weekend? New research on consumer spending sugges... Read more
Next month, Valentine’s Day falls on a Sunday — historically, a low-performing day for the holiday — and a holiday weekend. That positioning pits florists against all the usual competitors (... Read more
Trend forecasters Kristine Kratt, AIFD, PFCI, and Bill Schaffer, AAF, AIFD, PFCI, the husband and wife team behind the 2016 Flower Trends Forecast dig into the details of their trends in thi... Read more
More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was modest but noticeable. Thirty percent of re... Read more
During the holidays, two floral industry members who pioneered new ideas and products — and received the industry’s highest honor, induction into the Society of American Florists’ Floricultu... Read more
An important research center that the Society of American Florists helped found has received positive press in a popular trade magazine. In the December 2015 issue of Nursery Management maga... Read more