By Max Duchaine Instagram Stories are a great way to provide your audience a behind-the-scenes look at what goes on in your shop on a daily basis. They’re also a great way to expand th... Read more
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist’s best friend. Our industry’s products are quite literally born to be shared and can create an instant emotional connection at first gaze. Leveraging a... Read more
It takes a village, as they say, to beat the Instagram algorithm and boost the organic visibility of your content. A village or — in the case of one new social media trend — maybe a pod. Sin... Read more
It’s been roughly six months since Google announced that they would be rolling out algorithm changes to “sites that follow the best practices for mobile-first indexing“. Th... Read more
In the June 2018 issue of Floral Management, we feature 8 user experience tune-ups that will give your customers a better experience on your website. SAF Digital Strategy Manager Max Duchain... Read more
On-page SEO is a term used to describe all of the elements that live within the code of your website that have an impact on how your content ranks in search engines. The good news about on-p... Read more
Search engine optimization, or SEO, is one of the most critical aspects of your digital strategy. In a nutshell, SEO is how you tell search engines to find your content, and coincidentally,... Read more
Hello, Max Duchaine here for the Society of American Florists. Back with another tech video and today we’re talking about SEO, specifically how to do a SEO site audit. Why do you need... Read more
Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO Mark Zuckerberg recently announced a chan... Read more