The American Institute of Floral Designers has captured the magic of the 2017 National Symposium “X” held in Seattle, Wash., July 1-5 on both DVD and Online Videos. Floral design... Read more
Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now features an algorithmic feed that changes based... Read more
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is seeking active FTD Member Florists with ex... Read more
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate their brand identity with customers. Earlier... Read more
Have you ever opened up Facebook and wondered why, exactly, you needed to know about your coworker’s niece’s cello recital? How about that industry connection you made at a conference last y... Read more
A Society of American Florists member who worked in his Amarillo, Texas, store for 60 years, died late last month. The Amarillo Globe-News ran a touching tribute to Sammie Scott, 98, of Scot... Read more