In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the floral industry and thoughts about how disrupt... Read more
In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the floral industry and thoughts about how disrupt... Read more
A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing walk-in traffic and average sales numbers... Read more
Florists of all sizes are encouraged to participate in Petal It Forward on Oct. 19. SAF has tools, including talking points, templates and step-by-step instructions to make any event a big s... Read more
The Society of American Florists has hired a digital strategy manager tasked with strengthening the association’s and its members’ digital brand. Max Duchaine joined SAF on Sept. 7 after wor... Read more