More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall, thousands of young women participate in soror... Read more
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few years, McNamara Florist, which has eight loc... Read more
A summer camp in Minnesota has put flower growing and floral design front and center in its programming. Camp Birchwood for Girls in LaPorte, Minnesota, which runs for a total of nine weeks... Read more
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing — 40 times more effective than social media,... Read more
In conjunction with his shop’s 35th anniversary and recent rebranding, George Clements, owner of George’s Flowers in Roanoke, Virginia started selling t-shirts with his company’s new tagline... Read more
Summer is a time to rest and recharge — ideally seaside, with a frosty beverage in hand. At Monday Morning Flowers and Balloon Company in Princeton, New Jersey, Georgianne Vinicombe will hel... Read more
The warmest months of the year don’t signal a slowdown in flower buying in one Scandinavian country. During the first week of summer, people in Sweden celebrate the summer solstice through m... Read more
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where small businesses can really shine,” said... Read more
An estimated 29 million people tuned in to watch the royal wedding of Meghan Markle and Prince Harry on May 19 — and you can be sure that brides-to-be in the near future will be taking cues... Read more
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,” anyone?), it’s also a great time to create or ref... Read more