The show must go on. Despite a nor’easter that pummeled Philly and neighboring towns in snow and heavy winds, the 2018 Philadelphia Flower Show drew a strong crowd, with 250,000 visitors che... Read more
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their business, start marketing your prom flowers n... Read more
On Thursday, March 8, female businesswomen in Swift Current, Saskatchewan will receive a surprise gift of flowers. This year, Poppy Parsons, AIFD, CAFA, owner of Smart Flowers will mark Wome... Read more
Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making customers aware of the holiday’s existence. “... Read more
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the answer. In late January, Molly Meulenbroek... Read more
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or “taken” customers, you might be missing out... Read more
Experts Weigh in on Tax Law Effects
In the wake of Congress’s substantial remodeling of the country’s tax code, the Society of American Florists brought in experts to help its members wade through the changes. President and Ge... Read more
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers — and miss out on potential sales. Imagin... Read more
Be honest: is your shop neatly organized or does it look like Cupid just threw up in there? In his Valentine’s Day Boot Camp, Thursday, Jan. 11, FloralStrategies President and Floral Managem... Read more
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your persuasive power if you don’t rely heavily on... Read more