Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers (hello, TikTok!). But how do you get followe... Read more
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend. Social media shopping is on the rise, wit... Read more
Scotts Flowers hasn’t had many sales from TikTok, but it is still an important piece of their marketing strategy, says Taylor Choi, product marketing associate at the New York City flower sh... Read more
An eye-catching window display to drive-by traffic, a website with strong content will capture Google’s eye, and a video will turn heads on social media. Those content strategies can drive m... Read more
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual one. This year, 1-800-FLOWERS.COM, Inc. re... Read more
Seed Your Future’s fifth annual plant drawing contest captured the imaginations of a record 6,050 children — a 36 percent increase from 2021 — opening their eyes to the possibilities of plan... Read more
Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike the balance? At the Society of American Flor... Read more
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business doing deliveries profitably? Paul Goodman, M... Read more
The floriculture and horticulture industries are struggling to find workers. Seed Your Future is working to change that — and wants floral industry professionals to join the cause. Seed Your... Read more
Clay Atchison III wants men to step up this Valentine’s Day. “Most likely, they haven’t done a romantic thing all year long except for maybe these flowers or whatever they decide to do,” say... Read more
