Davonna Lowry still isn’t sure how the media ended up covering her shop’s participation in the Society of American Florists’ 2019 Petal It Forward event, but amid the pouring rain a camerama... Read more
Friends and customers. Police departments and firefighters. Restaurants and hairdressers. Across the country, florists who are gearing up to participate in the Society of American Florist’s... Read more
Nic Faitos likes a big reaction. In both his personality and his marketing strategy, he strives to be unexpected, original and capture attention. It’s why he’s given away free roses at Broad... Read more
Kelsey Thompson, AIFD, owner and head designer at Bloom Floral & Home Studio in Algona, Iowa, won the 53rd annual Sylvia Cup Design Competition at the Society of American Florists’ 137th... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a great marketing tool for floral businesses that helps consumers experience the joy that flowers br... Read more
For the 20 floral designers competing in the 53rd annual Sylvia Cup Design Competition at SAF Orlando 2022 — the Society of American Florists’ convention in Orlando, Florida — the challenge... Read more
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he likes them or not — and has successfully fore... Read more
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new opportunities to generate revenue, experts say.... Read more
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as maintaining a brick-and-mortar shop. Just... Read more
Surrounded by carnations, roses, greenery, and other stems, a small group of Parkinson’s patients near Minneapolis, Minnesota are learning the art of floral arranging from a retired master e... Read more