Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their homes with bouquets, according to a recent s... Read more
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists must speak to a variety of ages and should ta... Read more
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to attract customers based on buying preferences,... Read more
For one Virginia florist, Petal it Forward was a success in every way. Not only did George’s Flowers in Roanoke, Virginia, give away 4,000 bouquets during the Society of American Florists’ a... Read more
Smiles abounded as the floral industry brightened their communities nationwide with flower giveaways Wednesday during the Society of American Florists’ annual Petal It Forward event. About 4... Read more
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s Day and Mother’s Day as a gauge, florists... Read more
Floral and agricultural students are among those planning to spread flower cheer during Petal It Forward, the Society of American Florists’ annual goodwill initiative. In doing so they’ll cu... Read more
The American Institute of Floral Designers Foundation’s “Just Make It Pretty” contest not only celebrates the elements of design, but it also raises money towards endowing a fund in honor of... Read more
Sharon Grubbs, owner of Foister’s Flowers and Gifts, and Jack Surface, owner of two Midas auto shops, are both big advocates and supporters of their community in Muncie, Indiana. So, it didn... Read more
The FDA’s decision Monday to grant full approval of the Pfizer-BioNTech vaccine provides business owners one more reason to consider mandating employee vaccinations, but it leaves many grapp... Read more
