Summer is in full swing, bringing opportunities to remind customers to make flowers part of their summertime fun. The Society of American Florists has social media graphics to encourage your... Read more
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of American Florists recently held two webinars —... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on digital strategies to convert online custome... Read more
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual convention offers more than 20 educational sessio... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor market. The Society of American Florists’... Read more
Father’s Day is quickly approaching on June 19 and, although it isn’t the typical flower giving holiday, men love to receive flowers for the same reason they like to send them — to be recogn... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a variety of social media graphics to promote... Read more
