The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American Florists events schedule packed with conten... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media posts that elevate the people and heart behin... Read more
Professional awards and accreditations give you and your business clout in the industry and distinguishes you from competitors. The Society of American Florists will honor the best and brigh... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Proms are back — make sure your customers know you have the prom flowers they need to celebrate! The Society of American Florists’ has a Prom Resource Center dedicated to helping you b... Read more
There is still time to encourage your customers to hop on over to your shop and pick up flowers for their Easter celebrations. Use the Society of American Florists’ resources to help remind... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Flowers are scientifically proven to help create a moment of calm, according to research from the University of North Florida’s Department of Public Health. With more workers back in the off... Read more
April is Stress Awareness Month and the media will be focused on all things stress-related, including how to stress less. Join that messaging by letting your customers know that flowers are... Read more
