The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen conference for members of the industry wh... Read more
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute shoppers. SAF has created new, customizab... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The Society of American Florists steps in to ... Read more
The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales with the Holiday Planning Package. The Holid... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Poinsettia season is almost here! Remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the toxicity myth and answer customer questions about poinsettia... Read more
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up quickly. The Society of American Florists... Read more
The Society of American Florists has brought the expert knowledge shared at its annual convention to the floral industry with access to a sample of 2021 annual convention sessions available... Read more
Are you among the hundreds of floral industry members who participated in Petal It Forward? The good vibes you generated during the event can have lasting impact with some additional outreac... Read more
