The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspiration... Read more
Press releases sent? Check. Social media plan in place? Check. Signs printed? Check. Petal It Forward, the Society of American Florists’ annual event in which florists nationwide hand out tw... Read more
Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take your career to the next level? The Society o... Read more
Petal it Forward is Oct. 20 — just three weeks away. It’s not too late to participate in this feel-good event where participants hand two flowers or bouquets to an unsuspecting stranger, urg... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities. Want to jo... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the Delta variant causes an increase in cases thr... Read more
Headed to SAF Orlando 2021 in less than two weeks? You may want to brush up on your social media skills so you can share the Outstanding Varieties and Sylvia Cup Design Competition winners w... Read more
The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your customers to connect with flowers this fall. The... Read more