Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s Career Connection learning hub has resources... Read more
Several issues in Congress, such as the renewal of the GSP which would reinstate duty-free Ecuadorian roses, have the power to affect your bottom line. Congress’ August recess provides an o... Read more
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help. The Society of American Florists has a vari... Read more
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new and different floral product so she can e... Read more
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other gifts is a marketing tactic that takes place... Read more
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has created summer social media graphics to highligh... Read more
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to learning how to evolve her e-commerce opera... Read more
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced designers on the design bench sooner, and m... Read more
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take advantage of networking time to come away... Read more
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature. Make plants a priority during your summer downtime with help from the Society of... Read more
