Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a variety of resources to help you make your deliv... Read more
While spring isn’t quite officially here, the clock sprung ahead Sunday, and in many parts of the U.S. spring flowers are emerging. Want to get your customers thinking spring flowers? The So... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspiration... Read more
Easter is just about a month away, which means it’s a good time to remind your staff and customers about lilies and cats. Your customers may not know that several types of lilies can cause r... Read more
International Women’s Day is March 8 and this year the theme is #EmbraceEquity, focusing on raising awareness about discrimination and taking action to push for gender equity. The Society of... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspiration... Read more
With Valentine’s Day in the rearview mirror, it’s the perfect time to meet with your team to document what went right and what you learned. In this webinar on the Society of American Florist... Read more
Congratulations! You made it through another Valentine’s Day! Need a mental health break? The Society of American Florists has you covered with a series of mental health webinars led by moti... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspiration... Read more
The Valentine’s Day crunch is here. Your shop is busy getting ready for the holiday — but there’s still time to push for more orders. Use the Society of American Florists’ customizable socia... Read more