The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Poinsettia season is here, which means it’s time to remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the toxicity myth and answer customer question... Read more
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package. The Holiday Planning Package includes: A col... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption suggestions — to help streamline your marketing... Read more
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. In October, the Society of American Florists held a three-part webinar series in whic... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities. Last year, according to the National Reta... Read more
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward, today? Though Petal It Forward is over, the goo... Read more
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning on Dec. 18) coming up quickly. The Society... Read more
