The economic recovery may be slower than many would like, but when it comes to spending on weddings and events, many people are happy to put down some serious cash. According to a report by... Read more
Cincinnati, Denver Added to SAF’s 1-Day Profit Blast Road Show
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its 1-Day Profit Blast to Cincinnati on Saturd... Read more
What could possibly top corned beef and cabbage for St. Patrick’s Day? Answer: cymbidiums, Bells of Ireland or Green Trick dianthus. Show customers how well flowers convey the luck of the Ir... Read more
Building Ram trucks takes guts. Getting a great deal right now, during Ram Truck Month – that’s the glory. Stack your $500 SAF vehicle discount member benefit onto other great offers availab... Read more
Women’s Day is March 8, just shy of three weeks away — plenty of time to shore up some sales. Here are a few ways to do it: 1. Mine your mailing list for Women’s Day prospects. E-mail last y... Read more
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the customer’s repeat business. Try popping one of thes... Read more
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists report selling prom pieces upwards of $50 to $7... Read more
International Women’s Day is March 8. You can build more early spring business, — and help grow sales for the entire floral industry — by jumping on the promotional bandwagon now. SAF has go... Read more
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so ramp up your online visibility. Try to post... Read more