Mother’s Day 2020 will pose a host of challenges this year — but it could also be an important (and needed) sales opportunity during the crisis for florists who are able to operate safely. A... Read more
As U.S. floriculture producers see sales drop dramatically year over year due to the COVID-19 crisis, the Society of American Florists is actively working with Congress and the USDA to secur... Read more
Domestic flower growers have seen an average of 40 percent drop in sales in recent weeks —and the bottom may be still yet to come for many growers, according to a recent survey conducted by... Read more
How are you doing so far in 2020 — and what do you need to do now to prepare for the future and minimize your risks in good times and uncertain ones? Access Floral Management’s updated three... Read more
A recent HubSpot Report confirmed something florists already know: Customer expectations are HIGH. According to the report, 75 percent of customers are more likely to buy from a company that... Read more
Why not use the before spring holidays to pre-plan some spring and summer promotions? Check out SAF’s collection of beautiful, four-color artwork with slogans promoting whatever suits... Read more
When members of the floral community gather together in Washington, D.C., next week for the Society of American Florists’ 40th annual Congressional Action Days (CAD), they’ll be advocating f... Read more
As floral industry growers struggle to find enough labor, the Society of American Florists is putting pressure on the Senate to address agricultural labor reform. Industry members who attend... Read more
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of consumers who purchased holiday flowers and plant... Read more
Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members and volunteer leaders. Tweak them and put th... Read more
