Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine country. Hosted by Visit California, The Gra... Read more
Deck the halls? Why not the studio? This week, Teleflora kicked off a month-long partnership with ABC’s “Good Morning America,” turning the set of the popular morning TV news show into a flo... Read more
A visionary who helped transform the way florists and wholesalers think about, use and merchandise color was recently named to the prestigious Michigan Floral Foundation Hall of Fame. ... Read more
Later this month, the U.S. Department of Agriculture (USDA) will mail the Census of Agriculture to American growers and ranchers. The census is distributed every five years. The information... Read more
Have you ever tried to comparison shop among mattress stores? It’s difficult and that’s by design, argues Mark Anderson, founder and president of FloristWare, and a contributing writer for F... Read more
The celebration of Thanksgiving dinner with friends continues to grow as Millennials embrace the tradition of Friendsgiving. This year, experts are predicting Saturday, Nov. 18 as the most l... Read more
“I thought I remembered SAF having a health insurance company that worked with the florist industry. Am I remembering that correctly?” Yes. The Society of American Florists endorses Hortica,... Read more
Small Business Saturday (Nov. 25) is three weeks away — and if that deadline makes you think, “So what?” Bob Phibbs, the retailing pro behind the popular Retail Doc website has a question: “... Read more
Last spring, when Lord & Taylor asked Nic Faitos if he’d be interested in having a pop-up shop in the luxury retailer’s flagship store in Manhattan, the senior partner of Starbright Flor... Read more
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the Society of American Florists’ consumer webs... Read more
