The Society of American Florists and Asocolflores are teaming up to promote the use of flowers to enhance interior spaces — and calling in some heavy hitters to help carry the message. In it... Read more
Stop searching the web looking for information on who buys more flowers and what colors are more popular. This data and more can be found in the newly released Floral Purchase Tracking Study... Read more
The Society of American Florists’ Floral Management magazine has a new top editor — someone who is very familiar to longtime readers. Mary Westbrook was named the magazine’s editor in chief... Read more
Manuel Sotelo joined Dramm & Echter in Encinitas, California, almost 30 years ago. He started out processing orders and cutting lilies and gerberas before working his way up, first to fi... Read more
From racks and racks of glam clothes, make-up and shoes to — rows and rows of laptops? Lord & Taylor has announced it will rent out about a quarter of its building on Fifth Avenue in Man... Read more
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma, SAF Palm Beach 2017 was cancelled. “We we... Read more
The pressure to participate daily on social media can lead small business owners to scribble off some hurried posts, sometimes with qualities that make customers cringe. Dakota Shane, co-fou... Read more
As of this fall, Instagram has 800 million monthly users and 500 million daily app users. That volume makes the platform a perfect place to pitch to customers — but it also makes for a crowd... Read more
It’s beginning to look a lot like Christmas? Not at Target. The retail giant announced this week that it “will ease up on Christmas signs and displays at the front entrances of... Read more
A flower farm in Gainesville, Virginia, is taking a star turn in National Geographic magazine’s November issue. Andrea Gagnon said the coverage of her farm and domestically grown flowers and... Read more
