Congress is taking another look at the Affordable Care Act’s murky definition of “seasonal” workers. Bipartisan legislation to clarify the meaning of the term was reintroduced in the House o... Read more
A six-month pilot program that launched October 1 could streamline the importation of plant cuttings produced in offshore facilities, speeding their entry into the U.S. while making inspecti... Read more
Brad Denham, a founding partner in Arizona Family Florist in Phoenix, remembers attending his first Society of American Florists convention and marveling at the long history of businesses ar... Read more
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in Newburyport, Massachusetts. “The first thing we did... Read more
The Society of American Florists urges its Facebook and Twitter followers to help spread the same Petal It Forward message on social media at the exact same time. “It’s called a Thunderclap,... Read more
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort nationwide, with events planned in all 50 s... Read more
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed emails have been a real boon for business... Read more
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community celebrities — a localized version of ABC’s “Da... Read more
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder social media platform to figure out for som... Read more
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing out flowers or bouquets, don’t be discourage... Read more
