Last week, roughly 170,000 people (many of them dressed in tights, masks and capes) descended on San Diego for Comic Con, a 47-year-old multi-genre entertainment convention. They traveled fr... Read more
A neighborhood block party helps a Portland, Oregon, flower shop stay top of mind in the community and turn over excess inventory. The Northeast Broadway Business Association expects an infl... Read more
Amazon’s third annual Prime Day came and went this week, but before you dismiss the mega sale as a gimmick, you might want to consider what its existence — and the strategy behind it — mean... Read more
Sales can be hard to come by in the summer. If it’s a conscious decision to pull back in the summer, that’s one thing. But if you find yourself worrying over a summertime slowdown — and itch... Read more
In recent months, Uber, the San Francisco-based tech company famous for its ride-sharing app, has come under fire for promoting a hostile work environment. According to former employees, Ube... Read more
Free WebBlast: Pricing for a Bigger Piece of the Pie
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their higher-order values. At the same time, thos... Read more
For the 17th year, florists across the country will share heartfelt floral surprises with local communities through Teleflora’s annual Make Someone Smile week, July 16 to July 22. “Teleflora... Read more
Heroic first-responders, quick-thinking team members and proactive industry partners — not to mention a supportive local community — helped mitigate the fallout of a devastating fire over th... Read more
Last week, Lori Kunian, owner of Affairs to Remember in Melrose, Massachusetts, joined the prestigious ranks of the American Institute of Floral Designers. Before flying to Seattle for her i... Read more
If drumming up new corporate accounts is on your to-do list summer, you might want to pick up the phone, rather than send an email. Gordon Tredgold, founder and CEO of the consulting firm Le... Read more