One of the world’s leading companies in breeding and producing vegetable and ornamental seed and vegetative cuttings is marking a landmark anniversary with a series of philanthropic partners... Read more
A personal finance advisor and bestselling author with an extensive social media following had some advice for his fan this week: Buy cut flowers — and buy them regularly. In a newsletter se... Read more
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One strategy is to invite customers in for a spe... Read more
Looking for a way to enhance your wedding floral design skills? Want to get away to Sedona? A three-day workshop presented next month provides both opportunities — and industry member... Read more
How would you like your business to show up in a series of highly produced, very complimentary videos for a major U.S. company — at no cost to your operation? For Dramm & Echter in Encin... Read more
A few years ago, some Amazon customers complained directly to CEO Jeff Bezos about marketing emails they received that were promoting some, um, intimate products. The Amazon system is consta... Read more
The winner of a prestigious award for research and education from the Society of American Florists award has been appointed associate dean and director of academic programs for North Carolin... Read more
When rent increased on their shop’s Bentonville, Arkansas location, Jo Buttram, AAF, and Shelby Shy, AAF, the mother-daughter duo behind Shirley’s Flower Studio decided to consolidate. “We d... Read more
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a fast chat with an attorney? Give SAF’s legal... Read more
