Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of selling prom work profitably. The time to... Read more
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days, they’ll advocate for four issues critical to a h... Read more
You and your team are deep in Valentine’s Day prep mode now, but don’t neglect online review best practices. In Floral Management magazine, Art Conforti, PFCI, recently shared why one word —... Read more
The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers, including several that are *perfect* for the fir... Read more
Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the holiday AND singles who roll their eyes at all t... Read more
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine, manger and wedding coordinator of Central... Read more
When Hollywood turned out last weekend for the 2020 Golden Globes, the glam attendees also turned out some fashion-forward looks that could give florists insight into what’s ahead for weddin... Read more
“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional Action Days (CAD), March 9-10, in Washing... Read more
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American Florists’ big winter sale. During SAF’s Win... Read more
New year. New decade. And a new strategic plan for the Society of American Florists brings targeted support to help members overcome some of the most significant challenges facing floral pro... Read more