Remind social media followers about flowers for Memorial Day. The Society of American Florists provides members with Facebook sharable graphics that read: “Memorial Day: Honor them with flow... Read more
Although it may seem like the media don’t have many slow news days lately, believe it or not, lifestyle editors are always looking for a good pitch. And remember: A feature story in your loc... Read more
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing site. While many people use Facebook to kee... Read more
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the outlet of choice among shoppers. The Socie... Read more
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast hosted by the Society of American Florists on A... Read more
Holidays have a tendency to bring out infrequent flower buyers who gravitate to the least expensive option on your website. That’s not an issue at Rose of Sharon Florist in Santa Maria, Cali... Read more
The Kentucky Derby — also known as “the most exciting two minutes in sports” (or, as we prefer to call it, “the Run for the Roses”) — gets an estimated 16 million viewers each year. Some of... Read more
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and can connect with three SAF team members w... Read more
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to be won, but you have to start the momentum... Read more
Floral Management Magazine will be featuring a new Rose Guide in the June 2017 issue. This new advertising opportunity will give Rose growers and suppliers excellent visibility to new client... Read more
