Teleflora’s latest Valentine’s Day ads take aim at drop-shipped flowers and grocery store floral departments. “Handmade With Love,” a multimillion dollar nationwide campaign that launches to... Read more
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant: Wholesalers do it best. The statement shouldn’t come... Read more
The Society of American Florists has tapped Laura Daluga, AIFD, to headline SAF’s 1-Day Profit Blast in Philadelphia on Saturday, March 25. A fourth generation florist, Daluga grew up in her... Read more
Need a low-cost way to get in front of potential Valentine’s Day customers fast and memorably? (Of course you do.) Harness the power of video. That’s advice from social media marketing exper... Read more
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you offer. Those are two of the practical tips... Read more
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who will be interacting with customers to be... Read more
Saying “good morning” to someone may seem like a standard nicety — but employees who are introverted might occasionally let those greetings slide. When that happens, you risk alienating cust... Read more
By now you’ve probably got your temporary Valentine’s Day help lined up, but don’t forget to take the time to train them properly and evaluate them internally. Those are two tips from experi... Read more
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over consumers by “acknowledging negativity” associat... Read more
Picture yourself on Valentine’s Day. The shop is busy. The design room is hopping. Phones are ringing and orders are heading out the door. You spot a young customer move through your showroo... Read more
