Consumers can find Starbucks coffee just about anywhere — in airports, Targets, the grocery store. And that ubiquity has become a problem with millennials, a core demographic the company wan... Read more
Life seemed pretty good to Rakini Chinery in 2011. Allan’s Flowers & More in Prescott, Arizona, the business she’d owned for more than a decade (and worked in for more than two decades),... Read more
Florabundance, Inc., a wholesale flower distributor serving the United States and Canada, has purchased the site GardenRosesDirect.com. “We are thrilled to make GardenRosesDirect.com part of... Read more
Resolving to do a better job with social media next year? We have you covered. Here are some of our top social media sales tips from our 2016 Sales Wake Up newsletters. Instagram: Posts “Too... Read more
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves). Want to sell something familiar — maybe a d... Read more
If your discount codes aren’t pulling in the results you hoped to see, it might be time to look at the codes themselves. Around the holidays, when many florists are relying on part-time or s... Read more
A Texas florist has hit upon a simple holiday promotion that promotes goodwill, proves the shop’s commitment to the local community and builds its email database. In Dallas, Brad Weinstein o... Read more
The most wonderful time of the year can turn into a real headache for retailers who use the wrong seasonal greeting with customers. Just ask Starbucks, which ran into such trouble last year... Read more
Here’s a great story the media will love: how many pinecones (or stems of holly, ilex or any other holiday favorite) do you use during the holiday season? Send your stats to the media and th... Read more
