When the Council of Fashion Designers of America honored luminaries of the fashion world June 6, one particular earring stole the show. The actress Kirsten Dunst turned heads (and generated... Read more
First Kim Kardashian and Kanye West incorporated a flower wall into their over-the-top nuptials. Then, two weeks ago, the Obies — an award show for off-Broadway productions — followed suit.... Read more
Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. So get yourself on their radar now. Capitalize on... Read more
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all marketing concepts that earned SAF members... Read more
Ever find yourself dismissing twenty-something customers before they even set foot in your store? (They never buy flowers from a florist.) Feel like you can’t quite connect with customers in... Read more
The Society of American Florists may have responded to 19 companies that disparaged Mother’s Day flowers this year — but a handful of positive floral references also caught the attention of... Read more
Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on Mother’s Day flowers, florists pulled out all... Read more
The American Floral Endowment has awarded four students with 2016 Vic & Margaret Ball Internships. The students will receive scholarships after successfully completing their internships.... Read more
