Resolved to incorporate more novel and cutting-edge products into your line-up in 2020? The New Products Showcase at SAF Amelia Island 2019, the Society of American Florists’ 135th annual co... Read more
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An English Country Wedding,” that celebrates a “... Read more
Want to make deliveries more profitable? Streamline your processes? Just in time for the busy fall and winter season, veteran floral industry accountant and Floral Management contributor Pau... Read more
More than 425 floral professionals from 41 states and four countries will be in Florida this week for SAF Amelia Island 2019, the Society of... Read more
What are the major challenges that floral professionals face today — and where are the big opportunities? What key factors in the economy are shaping consumer demand, and how can your busine... Read more
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events and grow their business. What they may not h... Read more
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key growth areas identified by the 135-year-old tra... Read more
While attending an event last week in Salinas, California, a member of the Society of American Florists’ board of directors got some valuable facetime with Rep. Sanford Bishop (D-Georgia), c... Read more
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base rates, and Budget gives up to 25 percent off its promot... Read more
Gerberas have long been a mainstay in daily orders, particularly for “Get Well” arrangements and other pick-me-up occasions, thanks to their availability in perky colors, including red, oran... Read more
