By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to cater to animal-loving philanthropists. On... Read more
Millennials are now the largest generation in the U.S. workforce — and their younger siblings and cousins are coming up the ranks fast. Last year 9 million “post-Millennials” (16- to 20-year... Read more
By Paul Goodman, MBA, CPA, PFCI Starting to think about your next phase of life, and what it might feel like to pass on your business to a successor? There are a number of questions you sho... Read more
Here’s a variation of a question I hear from family business owners: “I hired my beloved cousin…but it’s not working out. What should I do?” Before you bring any new family members in... Read more
Here are some additional images from our shoot at Park Florist in Takoma Park, Maryland. Read more
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with many successful retailers to learn what wo... Read more
By Bruce Wright What’s new in the world of B2B? For one thing, corporate clients are getting younger — and these millennial buyers want many of the same things all millennials seek from flor... Read more
The Society of American Florists’ marketing tools make it easy to keep your shop in front of customers — and position florists as professional experts offering a wide selection of top... Read more
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’ 134th annual convention in Rancho Mirage,... Read more
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover tech problems, social media questions, te... Read more
