The National Initiative for Consumer Horticulture (NICH) is asking all business and nonprofits engaged in horticulture for their input in a brief, three-minute survey to help grow the indust... Read more
Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big game, there’s still time, and potentially a p... Read more
FTD has announced a “robust” 2018 education calendar “packed with opportunities to help our member florists take their businesses further.” “We’re proud to invest in opportunities that help... Read more
Five students from two universities were presented cash awards totaling $1,800 for their presentations at the Bryson L. James Student Competition held during the 62 Southern Nursery Associat... Read more
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits for even short-term gigs. To stay ahead o... Read more
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects? Or want to share some smart posts to engag... Read more
The American Floral Endowment (AFE) announced the top 10 finalists in its #FlowerLoveVideoContest, and now it’s up to the public to vote for their favorite video! AFE received 53 entries and... Read more
Legislative Victories Tied Directly to CAD Advocacy
Every voice counts when it comes to persuading legislators to consider the industry’s concerns. That’s why the Society of American Florists invites you to lobby with us, sharing your busines... Read more
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential for sales (and younger customers with a life... Read more
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their wedding flowers. To help members build wedding... Read more