James “Jim” Krone, AAF, a long-time rose grower and a leader of the Michigan Floral Association, passed away Tuesday, December 5. He was 82 years old. Krone was born in East Lansing, Michiga... Read more
As you approach the final days of 2017, it’s worth recognizing the people who helped you reach the milestone of another year in business. Are there any wedding planners deserving thank... Read more
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a “super sale” stretched over two weeks, ty... Read more
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month. Weber, vice president and director of spec... Read more
A Christmas tree shortage is leading to higher prices in parts of the country and could affect some elements of the floral industry supply chain. The current tree shortage is “a result of... Read more
For a florist in West Point, Mississippi, a recent trip to the White House was a dream nearly a decade in the making. Scott Reed of Petal Pushers was one of dozens of volunteers chosen to he... Read more
It’s that time of year: Get ready to remind consumers that university research has proven that poinsettias are not poisonous to people and their pets. You can also alleviate their concerns a... Read more
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’ social media graphics library. Members ca... Read more
J Schwanke’s South American adventure continues this month with visits to farms specializing in garden roses, proteas and more during the second episode of his new documentary series, “The F... Read more
If finally figuring out what to do with the boxes and boxes of back-files hogging space in your office or storeroom is on your list of New Year’s resolutions, then Derrick Myers, CPA, CFP, h... Read more
