The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales. The Holiday Planning Package includes: A col... Read more
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11) and Thanksgiving (Nov. 23) coming up quickly. The Society of American Florists has social m... Read more
Are you among the hundreds of floral industry members in 50 states and four countries who participated in Petal It Forward? The good vibes generated during the event can have lasting impact... Read more
Petal it Forward is just one week away on Oct. 18. It’s not too late to participate in this feel-good event in which participants hand two flowers or bouquets to an unsuspecting stranger, ur... Read more
Petal It Forward, the Society of American Florists’ annual event in which floral businesses nationwide hand out two bouquets — one to keep and one to give away — is on Oct. 18. To make sure... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities. This year’... Read more
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program in October, SAF produced a two-minute video... Read more
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and find... Read more
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract positive publicity for their Petal It Forward e... Read more
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so humanizes your business, and lets customers kno... Read more
