Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in Edmond, Oklahoma, came up with a fun concep... Read more
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up activities: Write thank-you notes and emails. Th... Read more
According to recent Google searches, Halloween 2018 will see a lot of superheroes, princesses, pirates, dinosaurs and unicorns. Want to stand out from the crowd, charm customers — and advert... Read more
Entering (and winning) a citywide contest earned a local flower shop community cred — while providing killer visual merchandising and a prize to boot. Napanee Blooms, which opened in Napanee... Read more
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story they don’t want to miss. Valerie Lee Ow of... Read more
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and friends. Tanya Anderson, creative director at... Read more
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to close out September. The president of Starbri... Read more
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000 bouquets in five towns, double the number... Read more
Building and nurturing partnerships with local hot spots can do wonders for boosting your business’s name recognition and growing your client base. For Botanica International Design Studio i... Read more
A multi-faceted campaign aimed at getting their product in front of as many people as possible and influencing design trends earned Resendiz Brothers Protea Growers in Fallbrook, California... Read more
