If you haven’t already, now is the time to create and order Petal It Forward logo materials for your October 24 event. The Society of American Florists provides members with a customizable F... Read more
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected with industry partners, the stage is set to... Read more
Fur babies are a sure-fire way to attract positive attention to your social media page is through a common human joy. At the beginning of the month, Furst Florist and Greenhouses in Dayton,... Read more
We may be a scant one week into fall, but Christmas-related searches are already ramping up on Pinterest. Here are few ways to get your flowers in front of the site’s users planning the perf... Read more
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went viral, generating thousands of retweets and sha... Read more
Days into the fall semester, chaos ensued at the University of Missouri when someone hacked into a student’s email and sent a spam blast to the entire student body, triggering an onslaught o... Read more
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your business when you reach out to B2B prospec... Read more
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the Alexandria, Virginia shop windows with au... Read more
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started with the words, “Once upon a time.” What did... Read more
The “sunflower selfie” has been one of the summer’s hottest trends. On Instagram, there are more than 4.2 million posts with the hashtag #sunflowers. Capitalizing on the obsession, Pugh’s Fl... Read more
