Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible to convince businesses why they need flowers — univ... Read more
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few years, McNamara Florist, which has eight loc... Read more
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a trace of bitterness in their heads). Doing so... Read more
More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall, thousands of young women participate in soror... Read more
by Katie Hendrick Vincent Back-to-school season presents BIG business opportunities. According to a recent survey by Deloitte, there are 29 million households across the United States expect... Read more
By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to cater to animal-loving philanthropists. On... Read more
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing — 40 times more effective than social media,... Read more
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists has resources galore to help you establish... Read more
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with many successful retailers to learn what wo... Read more
On Monday, August 6, Vogue revealed the cover of its much-anticipated September issue. On it, superstar chanteuse Beyoncé wears a massive flower crown — a huge win for the floral industry, a... Read more
