On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the world of Instagram. Their secret allure? Head... Read more
“Flowers can brighten the day for anyone, but it’s even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as he introduced a nearly two-minute se... Read more
Many people think LinkedIn exists solely for job searching. True, it is a great recruitment tool for employers and candidates alike, but the professional networking site, which boasts more t... Read more
For a wholesaler in Pennsylvania, new van decal graphics from the Society of American Florists and the Wholesale Florist & Florist Supplier Association proved just the ticket for a summe... Read more
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content ideas, writing copy and shooting images can b... Read more
In conjunction with his shop’s 35th anniversary and recent rebranding, George Clements, owner of George’s Flowers in Roanoke, Virginia started selling t-shirts with his company’s new tagline... Read more
Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing an employee use foul language to encounteri... Read more
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents, anthurium, fiddle leaf figs and monstera.... Read more
Give your marketing approach some summer sizzle. The Society of American Florists’ professional designed marketing tools make it easy to keep your name in front of customers. Enhance your sh... Read more
Summer is a time to rest and recharge — ideally seaside, with a frosty beverage in hand. At Monday Morning Flowers and Balloon Company in Princeton, New Jersey, Georgianne Vinicombe will hel... Read more
