In an effort to get visitors to spend more time browsing (a precursor to making an impulse purchase), Regina Cannon Treml merchandized her shop with themed vignettes. The owner of BellaDonna... Read more
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer Harvey, CAFA, CFD, a freelance designer in Br... Read more
Around the country, the school year is winding down and celebrations are ramping up. Prom is just the beginning; there are many occasions that call for flowers, including dance and music rec... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about Mother’s Day, seize the opportunity to talk —... Read more
Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of American Florists to sell flowers for Admin... Read more
Consumers have myriad options for gifting Mom next month. To illustrate why flowers fit the bill splendidly, Breen’s Florist in Houston, Texas penned a blog post about the holiday’s long tra... Read more
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind among consumers. The Society of American Flori... Read more
A touching vintage photo and enclosure card, shared on social media, is showing people the emotional value of a gift of flowers and giving a subtle nod to the longevity of a Bakersville, Cal... Read more
Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much. Millions of Americans are shivering right now and wondering if spring will eve... Read more
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists partners with FloralStrategies, a company foc... Read more
