According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for Mother’s Day. Eager to get a sizeable piece... Read more
A charismatic kitty is doing double duty for goodwill by advertising for a cat adoption service and a New York City flower shop. Scottie Jr., the mascot of Scott’s Flowers, is a fan favorite... Read more
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you charge separately for them? Do you lure cu... Read more
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can use criticism to your advantage, by showing... Read more
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the range of what she can do, the owner of Iri... Read more
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming up with creative, clever and over-the-top... Read more
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding revenue. After all, a wedding isn’t really ju... Read more
At weddings consultations, first impressions are everything. If you want the bride to sign on the dotted line, you need her to feel relaxed, inspired and completely comfortable with your des... Read more
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their business, start marketing your prom flowers n... Read more
What do people do when extreme winter conditions leave them isolated at home? One florist’s bet: get frisky. For couples who combatted the boredom of Winter Storm Skylar with a little hanky... Read more
