Imagine having a wedding consultation, and while you’re discussing flowers, colors and textures, you’re also consciously earning trust, removing barriers, getting top dollar and — best of al... Read more
Members can hop over to the Society of American Florists’ library of web, Facebook graphics and banners for grab-and-go reminders to post online about upcoming holidays and opportunities for... Read more
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is another story. Although many florists make g... Read more
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system: prepping and packaging hard goods before... Read more
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the season’s finale. Ever mindful of popular cultur... Read more
“Does SAF have radio advertising examples,” a member asked the Society of American Florists via the association’s Live Chat in early March. Yes. SAF has 68 professionally-prepared radio comm... Read more
After making a couple thousand mystery shopper calls, Floral Strategies President Tim Huckabee has heard far too many florists inundate customers with questions, leading with one that immedi... Read more
What would you do with $25,000 for your business? The FedEx Small Business Grant Contest is accepting entries from February 20 to March 28, and one Grand prize winner will receive $25,000, p... Read more
On Thursday, March 8, female businesswomen in Swift Current, Saskatchewan will receive a surprise gift of flowers. This year, Poppy Parsons, AIFD, CAFA, owner of Smart Flowers will mark Wome... Read more
To celebrate Women’s Day 2018, Wascana Flower Shoppe is leading a low-cost design workshop and hosting it at a location with major foot traffic — Starbucks. The Regina, Saskatchewan florist... Read more
