It’s been nearly 21 years since Reed Hastings and Marc Randolph founded Netflix. In that time, their company has evolved from a DVD rental service to one of the most popular streaming servic... Read more
Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making customers aware of the holiday’s existence. “... Read more
Dotting the i’s and crossing the t’s can take time, especially after the busy Valentine’s Day season. That’s why SAF has extended the deadline for members to apply for two specia... Read more
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday and how flowers fit into its observance. Wo... Read more
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the answer. In late January, Molly Meulenbroek... Read more
Are you active in a community service organization? Has your company been in business since 1918? If you answered yes to either question (or both), consider applying for recognition in the A... Read more
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or “taken” customers, you might be missing out... Read more
With less than a week to go until the big day, Jodi Duncan, AIFD, filmed a short video message that expresses the value of purchasing flowers from a local florist. “I can see that Valentine’... Read more
Don’t let cupid get away with insufficient funds. The Society of American Florists and Money Transfer Systems Inc. have partnered to bring SAF members the checXchange Mobile App to facilitat... Read more
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. “Media coverage of your business, whether featured in an entire story or as part... Read more
