It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your persuasive power if you don’t rely heavily on... Read more
Champagne and tinsel weren’t the only things sparkling this holiday season. Chances are a substantial number of women in your community received a diamond ring in recent weeks — or will soon... Read more
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved local baker. Aly Queen, the shop’s social m... Read more
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits for even short-term gigs. To stay ahead o... Read more
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a “super sale” stretched over two weeks, ty... Read more
As you approach the final days of 2017, it’s worth recognizing the people who helped you reach the milestone of another year in business. Are there any wedding planners deserving thank... Read more
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month. Weber, vice president and director of spec... Read more
