Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in person; he wants to send flowers. All good, ri... Read more
Have a little time this summer to think strategy? You aren’t alone! A Society of American Florists member recently asked our team via Live Chat for “some ideas on how to get some weekly corp... Read more
If a new survey from the National Retail Federation proves correct, Americans are ready to show the dads in their life some love this Father’s Day. NRF announced last week that it expects to... Read more
If you want to grow your business in the next year, you may need to learn to say “no” a whole lot more often. That’s advice from Derrick Myers, CPA, CFP, PFCI of Crockett, Myers & Associ... Read more
Alert: By the time you finish reading this sentence, you may…already be bored. In our age of Instagram, Twitter, Facebook and YouTube, people’s attention spans are increasingly short — a tre... Read more
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage “new” sales opportunities. That’s according to... Read more
Let’s face it, dear ol’ dad sometimes gets the short stem when it comes to expressing sentiments with flowers. However, by using practical items as containers and incorporating some edible g... Read more
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes to providing outstanding customer service... Read more
“Why are your prices so high?” “Why do you charge more than the florist down the street?” “You guys did it for me last time I was here. Why not this time?” Let’s face it, in a retail floral... Read more
One secret to success for hosting a local Petal It Forward event on Oct. 24? Don’t be afraid to ask suppliers for help — they most likely want to support your local promotion and there’s a g... Read more
